About Us


About Love Potion® Magickal Perfumerie

Established in 1986 in Venice, California, and online since 1995, we are one of the oldest artisan perfume houses on the web and our customer base spans the globe. We specialize in hand crafted, clean, fresh, cruelty-free, micro-brewed fragrances created with the magical, mystical properties of the ingredients in mind. The meanings, properties and purposes are derived from folklore, cultures and religions the world over and throughout time.

In crafting a new scent, the “purpose” is always our first consideration. Using the database that we designed for this use, we first pull up all ingredients that possess the specific “power” we are going for. Once we have that list, we decide which ingredients will compliment each other and in what measure. We also consider the science of sense memory and scent associations when crafting our potions. There are a multitude of scents that evoke feelings of one kind or another…ones that create an aura of power and confidence, warmth and friendship, peace and serenity, romance, sensuality and sexuality – etc. Thus we combine magical meanings that have been passed down through generations, with current cultural perceptions and sense memory. In 2007, we added high quality pheromones to our palette of ingredients, giving our perfume potions yet another level of meaningful depth. With scent being the strongest memory and emotional trigger alongside sound, (sight comes in third!), it’s astounding that more attention is not paid to the power inherent in scent, when you know how to wield it properly and with intent!

We call our craft of brewing these perfume potions, “Magic”, but understand that we do so with a wink. To quote Arthur C. Clarke, “Any sufficiently advanced technology is indistinguishable from magic.” In our case, what we do is a mixture of art and science; fusing ancient cultural folklore, with the psychology of scent, the art of perfumery, and the cutting edge science of pheromones…and the results are pure magic.

We’d like to introduce you to this world, where it is our goal to empower you and build your self confidence, stimulate your senses and inspire your mind, help you attain your goals, and bring joy to your days and nights through the power of scent!

We hope you enjoy wearing our perfume potions as much as we enjoy making them. Feedback is always welcome, please join us on our message boards to share your experiences with our potions or ideas for new ones!

Warm Regards and Many Blessings!

Mara & John
Izzy, Alexis, Jenn, Julie, Jacob, Heather and the House Elves (aka Cats!)

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About the Creators

Love Potion founder Mara Fox had been enamored with the power of scent from an early age, and began blending scent notes before even reaching her teens. She started her young working career in the cosmetic and perfume industry, but was destined to spend most of her life in service of her other muse – Music. Mara went on to become a professional guitarist, songwriter, recording artist and touring musician, best known for her all-female hard rock band Precious Metal (1983-1992), releasing several albums on Polygram and Capitol Records, with popular videos on MTV and VH-1, and touring a good portion of the planet. Following this, she participated in several “all-star” projects, and became a producer and publisher specializing in music for film and television. After over 35 years in the entertainment industry, Mara decided to retire and devote herself full time to her love of perfumes, a business that was always humming along in the background of her life, but now became her sole focus.

Fate reunited Mara with vocalist John Kennedy LaBerge in 2008. They had originally met in 1990 and spent several years writing and recording songs together. They say they had always felt like they were brother and sister in another life, and what started as a collaboration of musical notes, morphed over time into a collaboration of perfumical notes, thus, under their helm, Love Potion is run more like a band than a business, with their bandmates adding their own wonderful creativity to the mix.

Mara and John relocated the business in 2014 from Los Angeles to the Portland, OR metro area…just across the river in Vancouver, WA….where they welcome locals and long time enthusiasts of their creations from around the globe.

Meet the Band….